Marketing & Brand
Ana Duarte owns this section · 1 confirmed point · 1 slide
Slide 7 · Marketing & Brand · Metrics
Marketing sourced $4.2B of pipeline, up 22%.
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- Pipeline and efficiencyLena Ibrahim · MarketingSuggested
Marketing sourced $4.2B of pipeline, 22% above FY25, and two campaigns produced 61% of it. Cost per qualified lead fell 9% to $142. Category share of voice reached 34% in Q3, ahead of the nearest competitor for the first time.
$4.2B of pipeline22% above FY61% of it
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